Every Saturday in July, groups of four people or more that come to the SBMA dressed alike will receive 2 for 1 admission.
The admission discount was inspired by this week’s featured artist, Sanggil Kim.
Sanggil Kim’s photograph, off-line_Burberry internet community, depicts a modern phenomenon - groups formed through the internet. Though young Koreans now have the freedom to meet others across a wide range of interests, Kim’s photographs demonstrate that these internet communities are formed largely around brand loyalty. Like the formal school or group portraits that Kim’s photo echoes, the members of this community distinguish themselves through a common uniform: in this case, Burberry Check, a pattern registered as a trademark of the Burberry brand.
For Sanggil Kim’s resume, please visit the ARTISTS section of the blog.
To see off-line_Burberry internet community, visit Chaotic Harmony at the Santa Barbara Museum of Art beginning this Saturday!